Inspiration #2

I found the music video for Paramore's song 'monster' as something that created a dramatic impact whilst considering options for narratives being shown in my own video. The main thing that appealed to me when watching this was the protagonist hitting the walls combined with the quick edits. I would like to use someone acting insane and hitting walls as well, I like this as I believe the narrative could link to my music lyrics, using one of the Goodwin's theory rule, to create the same striking impression on my audience. I also believe that the quick edits will match the conventions of my genre and relate to the tempo of the song keeping it flowing and professional. All the options linked together would enable the audience to see a sense of craziness, allowing the music video to really impact the audience.

 

Reasearch into labels

 

Beggars Banquet

"Beggars banquet are and English independent record company. It started by a string of shops owned by Martin Mills and Nick Austin. It was founded in 1973 and covers various genres. They are one of the labels Biffy Clyro uses, who are of the alternative rock genre. In 2008 they became a catalog label only. So it’s closed to new signings.  It is the largest and most influential independent group of labels in Europe. The group is managed by Martin Mills, Managing Director Paul Redding and non-executive Andy Heath Their main offices are in the UK with a large satellite office in New York City."



Roadrunner Records

 

"The record company was founded in 1980. It was founded by Cees Wessels. It covers the genre of hard rock and heavy rock, which covers alternative rock bands like Biffy Clyro; relating it to my genre. Roadrunner records initially started out importing North American metal-band recordings into Europe. Yet in 1986, Roadrunner opened its US headquarters in New York City and later opened offices in the United Kingdom, Germany, France, Japan, Australia, Denmark and the latest in Canada. Roadrunner handled the early Metallica releases. December 18, 2006, Warner Music Group signed an agreement to purchase a majority in shares (73.5%) of Roadrunner Records' parent company. Roadrunner Records was voted as the "Best Metal Label" by Metal Hammer at their Golden Gods Awards an award that it has won the past four years in a row.
However, Roadrunner has also been accused of being a label only interested in current or trendy alternative music, reflected by their roster of mainly popular and metal core acts."

 

 

V2 Records

 

 

"The record company was in 1996 by Richard Branson, five years after he sold Virgin Records to EMI. The record label is owned by Universal Music Group as of October 2007. Ultimately, the label was owned 95% by Morgan Stanley and 5% by Branson because Morgan Stanley was the chief financier of the company. V2 now operates in Australia, Belgium, Canada, France, Germany, Italy, Greece, Netherlands, Spain, Ireland, Sweden, United Kingdom, and United States. In April 2005, Cooperative Music was set up by the V2 Music Group as a transnational marketing and distribution operation which licenses independent labels, as opposed to individual artist companies which is the standard industry practice, for release in Europe, Australia and Japan. They are the label to Two Door Cinema Club who are alternative rock; which is my genre."

Respire Records

 

 

"Reprise Records is an American record label, founded in 1960 by Frank Sinatra. Many of the older artists were dropped when Sinatra sold the label to Warner Bros. Records in early 1963 due to insufficient sales. Reprise president Mo Ostin was retained as the head of the label and he went on to play a very significant role in the history of the Warner group of labels over the next four decades. They are the label to My Chemical Romance, who is a band of my alternative rock genre."

 

Red Bull Records

"Red Bull was founded in 2007 and is a U.S independent record label located in Culver City, California. It was launched with Red Bull building a recording studio in Santa Monica, California and recording small indie bands for free. David Burrier, former vice president of marketing at Atlantic Records, is currently running the label as general manager, with Merrideth Chinn, formerly with Warner bros records, heading up A&R. The label is currently distributed by RED Distribution. They are the label to Twin Atlantic which is a band relating tom my specific genre of alternative rock."

Alternative Rock Logos

Alternative Rock Logos on Prezi

Technical aspects

THREE DAYS GRACE-NEVER TOO LATE

 

 

Camera shots-

-Ariel shots = Approx 12 shots.

-Extreme Close up = Approx 11 shots

-Close up = Approx 25 shots

-Medium shot = Approx 11 shots

-Long Shot = Approx 3 shots



 

Editing-

 

 

Beginning fades from black to light up the background- This is used to match the sense of sadness and slow tempo that is played at the beginning of the song.
Singer in the foreground and narrative in the background blurred- Although this isn’t constant, it is used to create a meaningful connection between the singer himself and the storyline. It suggests the subject is something that means a lot to him.
Blurred effect to a sharp picture- The blurred effect to sharp image creates a way of changing focus without a sharp cut and allows the audience to focus on both the video and music. It also gives the music video a soft meaning.
Silhouette of the singer with narrative in the background- The silhouette suggests to the audience that he cannot help the narrative in the background. He’s there yet unable to help.
Light fades to black- Like the beginning; it uses this midway and at the end to contrast to the beginning.  It also adds a mystery effect.
The song speeds up, so does the pace of the transitions- This is too adds the conventions of the genre and allows the music to fit to the video, it seems to flow.
Edited wings on a man and a butterfly- The edited affects are to add to the meaning of the narrative and portray the meaning more.

Lighting-

 

The lighting is dark throughout the band performance to give a mysterious impact on the audience it also is a convention of the alternative rock genre. Although, the light is on the band members’ face, this is done to identify who they are without drawing to much attention to the band and distract from the narrative.
Through the narrative the lighting is normal as it’s trying to express the girl’s life; although it isn’t normal. They are trying to make an impact with the storyline itself not effects or lighting changes.

Mise-en-scene-

 

Narrative- The narrative has two settings. The first setting is of the girl at a younger age in and just outside of a bedroom, with mainly pastel colours to try to express the innocence of her despite the fact what is happening to her is the opposite and dark. The clothing on the child also connotes innocence. The second setting is of the girl when she’s older in a psychiatric hospital. So the stereotypical view of that room is taken with the apparatus. She wears the same clothing as the child, which tries to express the connection between her and the younger child it also connote she has that same of innocence.
Band footage- The setting is in a dark room with little lighting and the bands instruments. This simplistic style is effective as it doesn’t over complicate the music video.

THIRTY SECONDS TO MARS-CLOSER TO THE EDGE.

 

Camera shots-

As the video is 5 minutes and 19 seconds long I only analysed 1 minute 23 seconds of it. This is because the camera shots are repetitive.

-Close up = Approx 18 shots

-Medium shot = Approx 16 shots

 

-Long shot = Approx 10 shots

-Extreme long shot= Approx 11 shots

Editing aspects-

The beginning and the end of this video uses clips from audience speaking about there relationship with music, the sound is very acoustic making it hard hitting and dramatic. This is done as it makes the audience believe the band has a close relationship with the fans and they listen to their thoughts and feeling, this means the audience will feel closer to the band creating a connection and appealing to the target audience by paying attention to their needs. The video has edited in the names of the band members and the places the band are performing at. This is done once again to inform the audience and appeal to target audience by allowing to see the band are interested in the audience rather than it being all about fame. It gives the band the reputation that they are ‘real’ and ‘easy to relate to’. These qualities appeal to the target audience as it gives them attention.

Lighting aspects-

There is no specific lighting that is constantly used throughout the music video. There is the live footage which involves dark and strobe lighting, this is done to appeal to teenagers as the atmosphere of a gig will draw them in and interest them. When the focus is on the lead male singer he is a dark room with light on his face, this is to create a dramatic impact; which is to relate to the hard hitting effect meaning of the music video. The band together and separately are shown outside, no particular lighting is used, they have done this to once again emphasise the effect they are ‘real’ and they don't need editing or make themselves something they aren't.

Settings-

There are several scenes shown in this music video:

• The setting of the gig- There is a large stage and the band members are dressed in dark clothes. The setting is used to appeal to the target audience they feel, by allowing the audience to see the raw music gigs they perform it will encourage them to see the band live themselves; increasing sales.
• A stage with a spotlight- The dark stage with only a spotlight on the instrument and face/body part of the band member creates a dramatic impact giving the band a dark mysterious reputation which appeals to the target audience of teenagers and young adults.
• A city setting- A city setting is used to express the variety of places the band have performed creating the impression they are experienced and are good performers, opposed to ‘fake’ performers. It appeals to the target audience as they know they can perform; it proves to them they can.

MY CHEMICAL ROMANCE-TEENAGERS

Camera Shots-

-Extreme close up= Approx 2 shots

-Close up= Approx 17 shots

-Medium shot= Approx 52 shots

-Long shot= Approx 18 shots

-Extreme long shot= Approx 7 shots

Editing Aspects-

The beginning of the music video starts with an edited acoustic sound. This is done as in the video they're singing in an empty school hall, the sound is one that relates to the noise that would actually be made in that setting. This appeals to the teenagers as it is a place they can relate to, it also links to the context of the song allowing the audience to relate to meaning/lyrics of the it. There isn't any obvious visual editing; which may have been done to portray the 'real' side of the band. Apart from the quick transitions which are made to match the beat of the song making the music video flow more and create a better impact.

Lighting Aspects-

When the transitions occur the stage lighting becomes exaggerated and covers the screen in light leading in to the next shot. This is done to keep the music video flowing without over complicating the video and relating in to the music videos context. The lighting during the narrative is dark, this is to portray the mysteriousness and rebellious attitude of the teenagers enabling the directors to associate to the teenage target audience as they can relate to it.

Mise-en-scene-

Setting.

The setting is in a school hall. This is used to relate to the surroundings that a teenager is used to relating to both the context and target audience. To make it more realistic all the props were real, like school chairs and the stereotypical school stage, this is done to give the target audience something to associate with the lyrics and themselves. 

Inspiration

MARYLIN MANSON-THE BEAUTIFUL PEOPLE

Whilst watching this video I enjoy certain aspects of it. For example, my favourite aspect is the distorted camera and the quickened pace it creates a shocking, broken effect to the audience giving them the sense of the genre. It also links to the conventions of my specific genre. Looking at this and enjoying the video myself I have decided to include an aspect link this into my music video on the line "money, money, money!" I chose this line as it's at a different pace to the rest of the song and i would believe it would snap the audience back by grabbing their attention.

Another thing that inspired my idea for this line is the spoof picture. I would like to use 'the money in the mouth' shot but close up on the mouth so the eyes arent seen combined with the fast paced editing of the Marylin Manson video.

Website Analysis

YOU ME AT SIX WEBSITE

www.youmeatsix.co.uk/


An aspect of this webiste that I like would be the link between the side options bar and the album cover. I gives the band a sense of consistancy and enables the audience to relate to specific aspects. It also, I feel, creates a professional look as the same motif runs throughout; it doesn't look thrown together. However, I dont like how spaced out the website is, it looks too plain and like something is missing.


BLINK 182 WEBSITE

www.blink182.com/



On this website I feel the use of contrasting colours really appeals to the audience and is a aspect I would like to use. I feel it gives the band more character and attitude and allows the website to stand out to an audience. I dont like the large social netwroking link as I believe it isnt that necessary.

FOO FIGHTERS

www.foofighters.com/ - United States




The apsect I like most about this video is the close up on the gitar and the distorted affect of the shot. This is because both link to the conventions of my genre and create an impact on the audience. However, the amount of changing slides does distract you from the options and information.

PARAMORE WEBSITE

www.paramore.net/




The Paramore website, like the Foo Fighters, also use the contrasting colours which grabs the audience attention, yet, the colours arent too harsh so the website doesnt have a violent impact like many others of my genre.  I dont like how it's focused on the social networking sites rather than other stories about the bands. It doesnt look like it gives all the information it could.

THREE DAYS GRACE WEBISTE

www.threedaysgrace.com/



The aspect I like most form this website is the moving paint effect behind the large typeset, I feel this seperates the the bands website from others of this genre. Although, I dont like how the other typest is saml, even though the options are noticable, I feel they aren't attractive so they dont draw the audience in.

Coventions of Alternative Rock

Conventions of Alternative rock-

·         Distorted editing

·         Fast paced transactions

·         Dim colours

·         Skinny jeans

·         Wearing dark clothes

·         Band footage

·         Focus on heavy instruments (e.g. Guitar)

 

Linking the conventions of alternative rock to the video of Twin Atlantic-Free

 

Distorted editing-
When watching this music video I see that the distorted editing starts when the bass, drums and heavy guitar start to play. The camera uses a continuous blur effect to create the distorted shot.  By doing this it creates a connection with the music and beat, therefore, making it appeal to the target audience of this genre. The distortion of the shot links to the lyrics as they are commonly known for their abnormality.
 
Fast pace transitions-
Just like the distorted editing the quick transitions start when the heavy music does; this would be because these two are linked together to create an overall impact. This is the case for this song; the transitions add a professional look as they are timed perfectly. It links the visual stimulus to the beats, which allows the band to portray themselves with attitude.
 
Dim colours-
As the video is set in an underground area the set is dark and so are all the clothes. The lighting also contributes to the darkness, this through both the narrative and band footage. This links to the genre as it expresses them to be more rebellious and mysterious; the impression the genre would like to give.
 
Skinny jeans-
All band members are wearing skinny jeans. This is a stereotypical representation of someone of this genre and enables the audience to have a better connection to the band members.
 
Wearing dark clothes-
This is also a stereotypical representation of the style used by the people of this genre. It is also used to match the dark colour pallet of the setting exaggerating the 'mysterious' 'rebellious' effect.
 
Band footage-
Most of the music video is a focus on the band, it does have some narrative but only a little, this is done to make the video easier for the audience to relate to the band and make a better connection.
 
Focus on guitar-
The camera focus often drifts to the guitar and there are several close up on the instruments. By doing this the band are expressing talent and it links to the genre as electric guitars are indexical references to the genre which impacts the audience helping them portray the 'rock' theme.

Linking the conventions of alternative rock to the video of Blur

Distorted editing-
Rather than editing the effect on after to the music video this band distorts the camera using props and other objects on the set e.g. Smoke machine.  This has been done to impact the audience more whilst keeping the music video upbeat and rebellious.
 
Fast pace transitions-
During Blurs music video the transitions pick up when the music does. This is used to keep the music in time with the visuals and helps create an 'out of control' atmosphere. 
 
Dim colours-
The dark colours used throughout are red, black and grey, this is done to create a link to rebellion and the stereotypical view of this genre e.g red is a symbolic reference to danger.  This makes the target audience, teenagers who want to rebel, relate to the band more.
 
Skinny Jeans-
All band members in this music video are wearing skinny jeans this is to represent the specific style the band try to portray, for example, it create the impression the band have an attitude. It is also a stereotypical representation of someone from the rock genre.
 
Dark clothes-
The music video tries to portray the meaning/feeling of the characters not caring in a rebellious fashion. Black clothes link to the stereotypical image of someone who would feel this way, therefore, the band members wear these style clothes to exaggerate the attitude.
 
Band footage-
This music video contains a narrative which involves the band members bouncing off walls. However, the video mainly focuses on band performance. This is used because they want to create a deeper connection between the fans and band members to get a sense of personality. This is to promote the bad further and have an impact on the bands reputation. This exaggerates the band 'bad attitude' and links in with the rebellious genre.
 
Focus on guitar-
The guitar is often in shot but never exaggerated. This is done because the band. In this video are trying to express bad attitude rather than the rock genre that's is connoted by a guitar.