Picture- Magazine advert.

After taking several shots using the photographs I have seen as inspiration, I was able to narrow down my photographs to one main option. I chose this as it allows me to edit and write on the photo without it looking out of place. I also think the design is appropriate to my genre and once editted and create a dramatic effect; which I am looking for as I believe most in the alternative rock genre do.


Original Picuture-

Part of my process when editing my picture was to make it black and white. I also increased the whiteness of the yellow colours to make the half of the picture which shows skin become even brighter. I have done this as I feel it adds a certain dramatic effect; which relates to my chosen genre.

When the picture was taken the model had 'Riot' written on his hand; as I originally thought this would relate the picture to the band and create an artistic effect. However, when I came to edit my photo I found that the writing looked unprofessional and created a distraction from the drama of the photo itself. This means mean I had to remove the writing of the models wrist to create more focus on the artist.







                        

                                                               





Artists Name Font And Editing-



When creating the magazine advert i had to consider the typeset of my bands name. These are the options I considered:

Typeset 1) I like the aspect of dirtiness with this typeset as I believe it links appropriatly to the attitude my band would like to poprtray; when taking into account my genre of alternative rock. However, I felt it didnt create a big impact when looking at it from and audiences perspective.

Typeset 2) The lines coming off the typeset reminded me of music beats and this I tought would appeal to the audience and make it clear that they are a band. I also felt the 'shockwave' effect gave it a sense of attitude. However, I felt it over complicate the advert as I am keeping the rest of the advert simple, this typeset would look out of place.

Typeset 3) When choosing this typeset I believe it created a worn down effect that can be assosiated with the attitude my band would like to create. Although, I believe the lines over complicate it  and take away the simplistic style I was originally aiming for.

Typeset 4) This typeset I feel not only provided the 'attitude' my genre would like to portray but the simplistic style I was looking for. I experimented  with taking editing the typeset but fely it worked better as an original.

After experimenting with the size and positioning of the typeset I came to the conlusion that this position and size fitted it the best. The postitioning allows the audience to see clearly the name of the artist; which enables them to easily identify with the band. The size also makes it easier to see and read, it also helps the typeset to stand out to the audience. I chose the colour red specifically because I believe the contrast with the black and white picture allows the name to stand out. I also believe that it suits the rebelious portrayal of the genre; this allows the audience to have a breif idea of genre the artist is if they have never heard of them.

 I then decided to edit the typeset as it looked plain and didn't create as much as an impact as it could have. To add dramatic effect I created ainner shadow, this was to add a darker effect around the typeset and add some fading to make the typeset look more professional and detailed. I then added an outer glow, this was to create definition around the typeset to seperate the colours slightly more by using a colour that contrasts with the background. I used the ineer glow to create the same effect but this time i used a arker colour so the colours would blend and look proffessional. After this I used the bevel and embass effect, this allowed me to create and effect whichgave the typeset a smoother and 3D effect. I felt this worked as it jumps out to the audience as the effect resembles one thatjumps out the page. FinallyI used the stroke effect (as shown above) by doing this it allowed the typeset to look more in place and smooth, by matching the colour with the light grey on his hair it stayed with in the colour pallet and created consistancy as seen through most music magzine adverts. My final typeset for my title is as the one shown above.


 






























My next step was to add  the 'released on' section. While anaylsing other magazine adverts a common aspect that I found was that this typeset is simplistic and this is to not over complicate the advert. I have followed this rule and picked a simple typeset and added a dark inner glow, to create a detailed fading effect and an outer shadow, to allow the typeset to stand out; this makes it easier for the audience to read it.

 

For the release date I wanted to show importance. I did this through making the colour the same as the title and larger than the 'released on'  this adds dramatic effect and enables the audience to pick out the specific information when required. To create more of an impact I added an inner glow to show a fading effect making it stand out more.

For the featuring and the song name I repeated what I had done before. I did this to create consistancy and therefore looks the typeset professional. The colours allow the audience to select the important information.





 























To make the advert relate to real adverts I added the where the CD would be available. I picked HMV and iTunes as these are the place that aim for my target audience therefore I believe they are approriate to my genre.


After looking at my magazine advert I relaised that it didnt have enough information on it. I changed the top of the magazine advert and added an album name in a scratchy white font to create contrast and make it stand out. The style of the typeset  also creates a rebellious look relating to my genre. I then made the font below smaller to stop the page looking over complicated. I also changed the colour to grey and red, the grey doesnt stand as it's not important imformation and the red draws some intrest but not too much meaning the audience arent distracted by the use of several different contrasting colours.

This is my final piece, I have moved my label to the top so the audience can see the picture fully and get the full impact.

Inspiration- Magazine Advert

When looking for picture that interest me and relate to my genre, I came acroos these images. These inspirated me as I feel they bring the specific atmosphere my advert of my genre should create.

I'm using these as inspiration as I think the dramatic effect the balck and white effect creates matches the attitude and atmosphere I wish to portray, relating to my drama.


I would like to use this as my main inspiration as it's an album cover, therefore, it relates to the music industry in generally and I like the black and white effect and how the artists face is highlighted by the contrast. However, in mine the typeset will be lighter to add slight colour and add personality.

 

 

 

Font Mood Board

 

 

I have found several different typesets that I thought are appropriate to my specific genre. By creating a short list of the fonts it allows me to compare which one is more suitable and creates the most effech; which then enables me to pick the most suitable typeset.

 

Filming Plan

The idea are not certain but this is a brief outline of my plan.

Time	Idea
0:00 – 0:05	Setting is the theatre. Focus on the male singer. High angle, low angle, switching to the tempo. Mainly close ups and extreme close ups.
0:05- 0:08	Quick flash of the insane protagonist.
0:08 – 0:18	The band member running from one tree to another. Edited by it being sped up. Long shot. Close up. Maybe have the protagonist sat down disfigured, close up on the finger, gesturing the ‘shush’ sound. Experiment on reversing the footage.
0:18 – 0:22	Close up on the singers face.
0:22 – 0:27	Flash to narrative; zoom in from long shot to close up.
0:27 – 0:36	Band performance in the theatre. Close up on the face, lips and microphone.
0:36 – 0:46	Fast cuts between the insane character in the room. Effect of the room swaying, blurred effect.
0:46 – 0:55	Band performance in theatre. “My mind is set to blow away” gesturing to a gun to the head and a shooting gesture. Close ups and extreme close ups.
0:55 - 1:04	Insane person in the corner of the room. Taping walls (maybe lick the walls) head close to walls. All different angles together.
1:04 – 1:25	Different shots of the insane person scooping money of the floor and into his mouth ripping it. Violent. Different angles, lots of footage with quick transitions.
1:25 – 1:28	Slow transitions of the male performer stood near a tree. Two different angles.
1:28 – 1:32	Theatre performance. Close up on the singer.
1:32 – 1:37	Band performance leaning on the tree. Facing it, singing to the tree.
1:37 – 1:47	Theatre performance. Spinning around the protagonist?  Or close ups and looks the man up and down?
1:47- 2:07	Flashes of the insane person and the band member in the forest shot of him running. Or all different angled shots.
2:07 – 2:16	Insane the person, different angles, hitting or stroking the wall.
2:16 – 2:34	Flash back to the money scene, faster transitions this time.
2:34 – 2:53	Dizzy fast spinning on the performer. In the theatre.
2:53 – 3:03	Clip of leaves going back on the tree, rain going up and a rotting apple become ripe.
3:03 – 3:32	The insane person starts to rip the paper. Destroy the room. Fast movement. All different angles.
3: 38- End	Flash back to the main performer in the theatre. Goes from a close up to a long shot. Him drop the microphone and walk into the darkness.

 

Magazine Advertisment Analysis-Magazine Advert#1

Target Audience- 40+

Main Colour Pallet- Cerise, black and brown

The central image is of the female protagonist lay provocativly on the bed, looking away from the camera. This is the artist album cover.
The background behind the album cover is a blurred sheet effect; which is also cerise and black, keeping consistancy with the colours.
Above the central image there are three lines of writing. The first line is the albums name in a artistic typeset. The line below that is simply a line that lets the audience know the name below is the name of the singer. The third line is the name of the artist 'Diana Krall' this is in fancy typeset. This is done to add importance.
The second, forth and sixth lines that are below the album cover are also in a bold typeset; once again highlighting importance to the audience.
The first second and third lines are simpler, as they arent as important, they are just introducing what the information stated on the next line would be.

Target Audience- 20+

Main Colour Pallet- Black, yellow and white

The central image is a plain black background with the artists image to the right, in black and white; by doing this it adds dramatic effect.
The first and second lines are the artists name in a simplistic plain white typeset, this doesnt over complicate the advert and relates to it's genre.
The third line is in the same typeset but yellow. This is the albums name and allows the audience to locate the correct information quicker.
There is a small line, also following the simplistic theme, seperating the basic information from the more important information.
The same typest is used again, as it's consistant, which states the release date.
The fifth and sixth lines are providing the audience the information of what songs are featured on the album. This may allow the audience to create a link or relate to it more.
In small under the writing is the website for the artist.  This enable the audience to be able to find more information if they require it.
The small icon in the right next to the artist is the record label, making assosiation from the artist to the label easy and recognisable.

Target Audience- 17-30

Main Colour Pallet- Gold, black and white

The central image is the bands cover. Enabling the audience to identify immediantly with the band and show them what they should be looking out for if they want to buy it.
The background from the cover is used as the background on the advert. This is done to create a link and reinforce the bands attitude/atmosphere they want to create. However, it does look repetitive, therefore, I personally do not think it's effective.
Under the bands cover ther eis the name of the artist and the vinyl name. This is in a goldy brown typeset, which stick to the colour pallet relating to their chosen genre. However, it is small, which make is harder for the audience to read.
Under the basic information there are two paragraphs in small typeset that are giving in depth detail about the product trying to create an interest.
The last line are the labels assosiated with the artist.
The final line underneath a small logo pattern is the website for the artist, enabling the audience to get more information if the require.

Target Audience- 30-70

Main Colour Pallet- White blue and black

The large main picture is of the silhouette of a male dressed in a hat and a trench coat. This instantly identifies to the audience that it is for the older age range. The artist is walking alon a dull (added by effect) road, with barely any colour. However, despite the lack of  colour the large amount of white means the picture is still very bright, this allows the audience to create a link between the artist and the genre.
The typeset is simplistic, so the audience can retrieve the information easily if required. It also indicates that it is aimed for an older audience as it isnt too complicated.
The artists names is in a larger typeset than the restand is in a navy blue; by doing this it exaggerates the sense of importance and allows them to spot it easier.
The information in italics is a quoted review and can be easily identified.
The information at the bottom of the page is the release date, once again the change of colour to navy blue indecates the level of importance.
Beneath this is the distribution information and enables the audience to see how to buy the product if they wish.
In a small typeset at the bottom is the artists website information, allowing the audience to access more information on and about the artist if they would like to.
The box in the bottom left corner is the record label which is linked to the band. The white box surronding this makes it easy to see.



By analysing these and seeing the convetions of the magazine adverts mine will be simplistic with artist writing with a consistant colour pallet to add a professional look.

My Target Audience

The results of my questionnaire concluded the following about my target audience:

Out of the twenty participants I asked answered that they do listen to the alternative rock genre. This means the information given will be useful as they listen and relate to this genre in day to day life.

Whilst anaylsing the data on age I found that the majority of the target audience are aged 15-20. However, two of the people I questioned are aged 40-45.
90% are aged 15-20. 10% are aged 40-45.

Anaylsing age I found that 12 people answered they are males and 8 people were females.
60% are males. 40% are females.

When asking my participants about the band they listen to, to eliminate the individual difference of what the genre actually is they listed 71 answers. Selecting all bands that they listen to. No particpant selected none and therefore, all participants understand what alternative rock is.
Biffy Clyro-14% listen to this.
Two Door Cinema Club- 8% listen to this.
Lower Than Atlantis- 8% listen to this.
Paramore- 15% listen to this.
Blur- 8% listen to this.
Rise Against- 12% listen to this.
30 Seconds To Mars-  17% listen to this.
3 Doors Down- 8% listen to this.
Young Guns- 3% listen to this
A Day To Remember- 7% listen to this.

I asked when the participants listen to the music genre. Yes meant that they listened to it on a regular basis (one a week) and on occassion meant they listened to it when they desired. No just meant they didnt listen to the genre at all.
Yes- 80%
No- 0%
On Occassion- 20%

When genrelasing my target audience I would state that, people who listen to the alternative rock genre are normally aged 15-20 males.

How I narrowed my names down

 
 To create names for my band I selected the 'band name generater' on google. Then typed in words that reminded me of Alternative Rock. I picked five names I like and listed them onto my questionnaire. The results of the questionnaire were:

Down Fault- 0%
Lower Madness-10%
Darkest Crush- 13%
Confidential Riot- 29%
Riot Aisle- 24%
Death Cord- 24%

Down to popularity and the fact the target audience thinks it's the most appropriate name I have chosen to call my band 'Confidential Riot'.