When listening to this track and considering and analysing the lyrics, I believe the song was written about a woman who had fell out of love with the artist and left him for another man. This man was rich and the artist feels as if the woman went with him because of money. With this in mind I decided to create a plot that involved the man slowly losing his mind without her; as he is clearly distraught. Therefore, my narrative character is the who the artist is slowly turning in to. I did not want this to be overly obvious as I thought it would add tackiness to the video. So, though out the video we see the man slowly turn in to the narrative character by exaggerating the sense of insanity when the songs pace quickens and the actions become more hectic.
The first thing to consider when editing a music is the programme used to do so. For my music video I chose to edit it on Adobe Premier Pro. This programme I thought was the most effective as it allowed me to see two screens, the one I selected clips on and my product so far, it also allowed me to use a wide range of effects; which is key to a music video of my genre.
One thing that was consistent throughout my music video was the contrast and brightness of each frame. In all clips the contrast is set to 70 and the brightness is set to 30. The reason I did this was to create a dirty effect that can relate to the attitude of the of the genre. Although a contrast set this high is not one that is common in music videos, I decided to add it as it would challenge the conventions of music videos in general. This contrast would also add a unique effect.
Another common feature throughout my music video would be editing the speed and duration. The range of speed I used was determined by the pace of the music and therefore ranged from 100-1000. By speeding the clips up I achieved the effect of rushed feeling and distortion; this implies that both narrative and artist aren't in the right state of mind. This relates to the aspects found in music videos related to the genre, as during research I discovered most alternative rock videos involve distortion to exaggerate the attitude and individuality.
When considering adding distortion to my music video an effect I found an effect that was extremely useful. This was the 'Ghosting' tool. By adding the ghosting to specific clips involving the artist when the music began to get more hectic and the narrative clips I was able to add the effect of insanity; which especially relates to my narrative and overall plot. It also linked the artist and the narrative together; this is crucial when trying to understand my intentions of the artist becoming the narrative character.
I used two types of transitions in my music video. The 'Additive Dissolve' and the 'Cross Dissolve'. I chose these two because I was focusing on the look of distortion and these transitions added to the effect and reinforced the insanity of the the two characters being one another.
