What is the target audience to Alternative Rock?

To determine the target audience of my genre, alternative rock, I have created a questionnaire. This is the questionnaire I have created:

Questionnaire- Alternative Rock.

Please circle the appropriate answers.

 

Do you listen to Alternative rock?

 

Yes                                                                          No

 

How old are you?

 

10-15          15-20          20-25        25-30      30-35       35-40       40-45      45-50

 

Gender?

 

Male                           Female                    Other

 

What bands have you listened to?

 

Biffy Clyro                            Two Door Cinema Club            Lower Than Atlantis

 

Paramore                             Blur                                         Rise Against

 

30 Seconds To Mars             3 Doors down                          Young Guns

 

A Day To Remember

 

Do you enjoy listening to alternative rock music?

 

Yes                       No                     On occasion

 

When considering a name for the Alternative Rock genre which do you think would be more appropriate?

 

Down Fault

 

Lower Madness

 

Darkest Crush

 

Confidential Riot

 

Riot Aisle

 

Death Cord

 

I have chosen these specific questions for several reasons.

 

Do you listen to alternative rock?- I asked this as it establishes whether the persons following answers are relevant or not

 

How old are you?- This allows me to determine what the average age of  the listeners are; establishing a target audience.

 

Gender?-Allows me to narrow the target audience to a specific gender.

 

What bands have you listened to?-Enables me to outline individual differences when concerning what alternative rock is. Which then allows me to work out an average of what  band have been heard.

 

Do you enjoy alternative rock music?-Enables me to see if the target audience enjoy listening to the music or whether it's something they don't listen to themselves but something their friends play and they don't enjoy it.

 

When considering a name for the Alternative Rock genre which do you think would be more appropriate?-This helps me use audience feedback to pick the most appropriate name, chosen by the target audience, which suits the genre.

Research into DigiPaks

Digipaks

Digipak is a patented style of CD, DVD or BD packaging.

Digipaks typically consist of a gate fold paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD digipak is often used as a premium package for DVDs and DVD sets.

“The CD Digipak is a modern, stylish alternative to the standard CD jewel case. CD Digipaks are a custom printed card packaging that can hold one or more CD's which are held in place with plastic trays, which are glued into the digipak. CD Digipaks are especially popular in the music industry for CD albums as well as multiple CD disk sets. Digipaks give a product a expensive professional look and feel-especially when well designed CD artwork is combined”-http://www.discfactory.co.uk/packaging/cd-digipaks/

Equipment that I will use..

The camera I will be using whilst shooting the music video is the Sony Carl Ziess Vario-Tessar. This camera has:

-High Definition 1080 recording -Large Capacity 30 GB HDD

-Active Interface Shoe -ClearVid Sensor

-Enhanced Imaging Processor -Dual Recording

-10x Optical & 80x Digital Zoom -Memory Stick Duo Shot

-4 Mega Pixel Still Picture recording - 3.5” Clear Photo LCD Plus Screen

The camera is extremely easy to use with good quality. It's also easily carried around which means I am able to take pictures or film where I like, rather than where is convenient.

I will be using a Tripod. This allows me to keep shot are take particular angles without difficulty. A shot that is steady will create a more flowing and professional look; unless the a 'hand held' take is more appropriate.

When filming in the theatre I will be using a spotlight to create the dramatic impression on the lead singer as do many of the bands of my genre.

I will be placing a torch on top of my camera to try and create selective light on parts of the bands body during some of the band performance. This will relate to other bands of my genre.

Analysis of album covers

3 Doors Down Album Cover-

The main image on 3 doors down’s album cover is one of the band stood in a row, by doing this the audience get a good look at who is in the band and there is no main focus. However the lead singer is stood slightly closer to the camera. This may have been done to exaggerate that he is the most important/valued. The band is posing yet with determined facial expressions, rather than smiling happy facial expressions. This is done to portray the band of having some sort of attitude which relates to the stereotypical view of the genre. The colour pallet of the album is grey and black. The lack of colours relates to the convention of the genre and the contrasting white against those colours draw attention to the name of the band. The typeset is simple and bold; by doing this it doesn't over complicate the album cover and allows the audience to easily read the name and identify them.

30 Seconds To Mars Album Cover-

The main image on the album cover is of a boy; not of the band. This may have been done because it relates to the context of a song or the band feels it artistic or represents them in some way.  The background is white; by doing this it contrasts the colour of the boy in the image, this allows it to grab the audience’s attention. The typeset is bold, simple and red, which is easy to read. This is done as it contrasts against the white background and the bright colour stands out form the rest of the album; which gets the audience’s attention.

All Time Low Album Cover-

The main image is a drawing of people. The person closer to the camera doesn't has a face but has the album name on his t-shirt. This is done as it adds an artist style to the album making it different to other albums of this genre. The people in the background are in black and white yet the person in the front is wearing orange and above is green. These bright colours contrast against the black and white. The bands name is in bright orange matching the shirt of the person. The colour pallet all contrast allowing it to stand out and get the audience’s attention; achieving it’s purpose. The typeset is bold and easy to read, it doesn't over complicate the album and allows the audience to easily identify what band it is.

Bullet For My Valentine Album Cover-

The main image for this album cover is a mysterious church. The picture has been edited to create a dull, deserted look. This links to the mysterious stereotypical view of the genre and portrays the audience exactly what type of songs the album will contain. The picture is taken from a low angle to make the audience feel small and intimidated, creating a dramatic impact. The typeset is flicked and bold; by doing this it adds and artist effect making the band seem professional look but doesn't over complicate the album; the writing is still easy to read and enables the audience to easily identify it. The colour of the typeset is white. This is done to contrast against the dark colours in the background and allows the audience to read it easily.

Snow Patrol Album Covers-

The main image on the snow patrol album cover is a snow flake edited to stretch out to create a tube look. This is done to add a professional look making the audience believe they aren't amateurs, the image relates to the name of the band allowing them to make a connection. The background is black; by doing this it contrasts with the white snow flake making it stand out and grab the audience’s attention. The name is also in white, matching with the snow flake, the link adds an artistic professional. The name of the album is in red, another colour that contrasts with the black as well. All the contrasting colours adds to grabbing the audiences attention and making a artistic impact. 

Locations

For my band performance I would like to use two areas. This forest scene is my first location, I would like to film when it is dark; which will create a mysterious effect linking to my genre. I would like my protagonist near the trees also jolting and moving rigidly. I think at night this would create a strange impact. 

Actors for my video

Actors for Narrative One idea-

 Female Protagonist  1-

Female Protagonist 2-

 Whilst looking for actresses to play the female protagonist of my narrative idea one, I considered these actresses as I believe that both of them have young faces. I could use this to my advantage to during the narrative to exaggerate the vulnerability of the character. Both are also drama students; which I feel is very practical when it comes to filming as it enables me to try lots of different angles and looks of the character. By doing this the impact on the audience should be bigger. 

Actors for Narrative Two idea-

Male Protagonist 1-

 Make Protagonist 2-

When searching who can play the male protagonist of my narrative idea two I looked into these actors. The reason I chose these actors is because of their contrasting height. The height difference between these two actors enabled me to chose which was more effective and enhanced the feeling of insanity; this allowed me to explore way to film and portray the protagonist. 

Final Actors

These actors are my final choice for filming. I have chosen narrative two to film. The reason I have chosen this is because it allows me to use numerous different camera shots and angles to really show the atmosphere and insane character. I also think that it would link with the quick pace and transitions more than narrative one. 

 For my male protagonist I decided to use this actor; I chose him mainly due to his height, as I would have the actor sat down. I believe that the taller the more uncomfortable someone would look. Therefore, this actor looks out of place and the uncomfortable feeling is one I would like to portray to the audience.

 This is the male actor I have chosen for my lead singer. I have chosen him as he has black short hair; something that male lead singers of my genre have. He is also a drama student which gives me the ability to try different approaches with him. 

Costume

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When looking into costume for my band to wear I realised that the lead male band members often wear a blazer with a plain t-shirt and skinny jeans with converse. As I have seen this I will use this style that relate to my genre  on my band members.